Covid-19 has devastated the world and driven many businesses to a screeching halt. On a global scale, our everyday lives have been impacted and terms like social distancing and self imposed quarantine have become a part of our jargon. During these difficult times digital marketing has endured. With safety as the primary concern, customers have gradually shifted away from traditional in person purchases to ecommerce and home delivery. This has enhanced the value of the digital communication medium and helped countless businesses stay afloat.
No Shortage of Covid-19 Email
Right now your customers are inundated with Coronavirus and Covid-19 email and for good reason. Content permitting these subject lines can present a great deal of value. With the largest number of telecommuters in human history open rates and engagement are set to skyrocket. The important caveat is your message content must truly be informative and its importance must be aligned with your message subject. If not, you run the risk of having your content ignored which can result in the degradation of your domain and sending IP reputation.
Content and Empathy
Remember, devastation and anxiety is real. The content you send needs to have some respect for the position we are all in and in some way be helpful to the receiver. Generally customers like transparency. They know times are difficult for everyone so acknowledge your position and what you are doing to endure and to make things a little easier for them.
